Óscar Hernández
Designer and creative from Gran Canaria. My work focuses on the world of graphic design, covering various areas such as branding and graphic development, editorial design projects, motion graphics production and web prototyping. I have had the opportunity to be part of different projects that have allowed me to grow professionally. My training and experience have led me to explore new forms of visual expression.

However, I am still linked to my Canarian roots, and this is reflected in my personal project canarias.logo, which I started in 2022 and developed in depth in my Final Degree Project under the name of Marcas con fundamento. The main objective of this large-scale project is to collect, document and study the most influential brands that have emerged in the Canary Islands. It is a journey through the time and culture of this region, exploring the evolution of visual identities and their impact on Canarian society through objects, versions of brands, photographs and other media.

Through canarias.logo, I aim not only to preserve the rich design heritage of the Canary Islands, but also to contribute to the knowledge and appreciation of design history in general. This multi-faceted project is a testament to my commitment to creativity and research in the world of design, and my desire to share it with a wider public.
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Labelling Christmas Pack Gift - Bruma

Labelling design for the limited edition of 50 units of cheese and coffee that we have prepared for this christmas in @studio.bruma.

Creative direction: @adrianrodd
Graphic design: @oscar.ttf
Photography: @noahvocker1
Packaging Me Muevo con Dios - Cruz Cafuné
Packaging, Mailers, Stickers and Tape for the Official Capsule Collection MMCD for Cruz Cafuné. 

Creative Direction MMCD: @studio.bruma @adrianrodd
Graphic Design Direction: @disenpi
Graphic Design: @oscar.ttf
Photography: @noahvocker1 @kalielias @ram.biko
Marcas con Fundamento- Final Degree Project

Marcas con Fundamento. A historiographic journey through the most relevant Canarian brands in the food sector, the book where all the compilation, documentation and study work of my Final Degree Project is compiled.

Book 170x240mm
Paperback cover
19 brands
320 pages
3 copies
Here you can download the complete report in .pdf format.
Chacho Supermarket - Chacho Souvenirs

Concept, brand design and graphic development of the latest collection of Chacho Souvenirs, I ❤ Souvenirs.

A project for @chachosouvenirs
Creative director @franciscocasillas
Photographs by @ddanicaceres
Canarias.logo

In the spring of 2022 I started a personal project which ended up having more prominence in my life than I thought, @canarias.logo.

In October it would become the basis and the initial idea for my Final Degree Project, which I am still developing today.

I came up with the idea of creating a useful object that would serve as a reminder and a record of the initial phase of the project and the beginning of the development of the TFG.

After a phase of exploration, I concluded that the best way was to make caps embroidered with the symbol of the project. I would be able to remember the beginnings of the project on a daily basis by means of an item of clothing.

The small profit I get from selling the 20 units will be destined to the development of the project itself.

6-panel caps
Black and beige
Embroidered symbol in black and white
20 pieces

Los poemas de mi vida

Last January 2023, my grandfather Luis García turned 90 years old.

To commemorate this special and unique day, we made a compilation of a series of poems written throughout his life.

Through this small editorial project where I was in charge of the creative direction, graphic design and layout, we joined those poems written by my grandfather Luis with iconic photographs of his life.

Poems and protagonist: My grandfather
Editing and compilation: Esther García
Texts: @saragtez @odahernz @alvaroldg_
Photographic archive: Pepe Devora
Graphic design: @oscar.ttf

Leaflet 148x210mm
24 pages
100 copies